What started as a group of school friends causing mayhem and doing their own thing in the early 90s, Lost is now one of the last truly authentic surf and skate culture brands.
Today, founding member Matt “Mayhem” Biolos combines his designs and art over clothing (including trunks, shorts, pants, hats, jackets, and shirts), music and films, and is one of the world’s great surfboard shapers, igniting a new generation of young men and women who are devoted riders of its branded shapes.
Well known for its commitment to environmental sustainability, Lost uses eco-friendly materials and practices in its manufacturing processes, and is actively involved in ocean conservation efforts through partnerships with organisations like Surfers Against Sewage and the Surfrider Foundation.
Why we love Lost
With the combination of hard goods authenticity, and soft goods fashion expression, Lost dictates surf trends rather than following them. At Hatt, we wear Lost clothing as our symbol of authentic expression and subversion within an over-commercialized outdoor adventure sports culture.